About Us

The 105 is a luxury Fashion Rental based in Ballsbridge, Dublin 4.

Meet The Owner

Founder, Chrissie Reihill, was eager to start this business to marry her love of fashion with sustainability. The 105 recognises the ‘thirst for newness’ and the need to provide affordable options for the cohort attending weddings, special occasions and other glamorous events.

She is a self-confessed fashion addict and always wanted to wear expensive designer pieces to events but felt guilty with them growing dust in her wardrobe having only worn them once. She couldn’t stretch to buying a designer dress for every event and we believe that our customers can relate to this quandary, knowing that once a picture has been uploaded on social media, we can’t wear it again? That’s when ‘The 105’ was born!

After recognising the growing trend in both the US. and U.K, the desire for cost-effectiveness and an awareness of the need to help our environment reduce fast fashion, she decided to take a risk and set up the 105 to provide women in Ireland with the same options.

Having completed a fashion buying course and subsequently some years styling women in Brown Thomas, she is acutely aware that for most, the price tags that came with these beautiful pieces were out of reach for most and was determined to fill this niche by offering this rental option.

Our Mission

The 105’s mission is to empower women and ensure that they feel incredible and excited to wear one of our pieces. Through our private booking appointment system, we aim to provide a comfortable space and an honest appraisal.  We want to avoid the stress of ‘I have nothing to wear’ and offer choice and affordability to our customers.

Our future goal is to expand our collection, including more styles, colours, sizes and designer handbags making it a hassle-free service and ‘one stop’ shop for all.

At the core of this business, we aim to build personal relationships with our clients whereby we can offer a bespoke service to each individual and cannot wait to send you out our door feeling a million dollars!!!